Q&A – CAVE PAINTING

Most folks know that we are a blog based in the coastal city of Brighton, UK. We’re proud to be associated with this city and even more so when it produces new bands as good as this local five-piece. However, we believe that Cave Painting have exactly what it takes to reach well beyond Brighton’s city limits and take on the world, as their brand of soaring, emotive, indie pop music has enormous potential. Stadium-sized potential.

Their EP, You’ll Be Running Soon, has been released in recent weeks and holds a wonderfully consistent rack of tunes, anchored in the kind of beautifully detailed indie pop that this quintet have truly mastered. Now signed to Hideout Records, (the sub-label of the enormous Mercury Records), their careers should fly skywards in tandem with their wonderful music.

THE RECOMMENDER: Let’s start by asking you to introduce the band members individually? Please list each of your names and the instruments that you play in the band?

CAVE PAINTING: Adam – vocals, Sam – keys/vocals, Rich – bass/vocals, Jonathan – drums, Harry – guitar.

TR: Can you pitch your band to us and it’s sound in one sentence?

CP: TOUGH! We play music which we like to call atmospheric pop. That’s the best we can do.

TR: Why are you so awesome?

CP: It’s really not our place to say, but thank you.

TR: What key things do you think are needed for a band to be successful in the current music industry?

CP: It’s a massive cliché but you have to work hard at the right things. Luck definitely comes into it though.

TR: When do you think your debut album will be released? Do you have a name for it yet?

CP: The album will be out on May 14th. We’ve got a few possible names kicking around but I think it’s a bit of a secret for now.

TR: Where and with whom are you recording the debut album?

CP: We are currently recording the album in a foggy corner of Kent with Simon “Barny” Barnicott, with whom we also did the EP.

CAVE PAINTING – LEAF

TR: Can you name one or two other bands/artists that most inspire you and why?

CP: We all have individual tastes but they seem to overlap around Bon Iver, Drake and The National. All of which have their own atmosphere and are lyrically amazing. The way images are created and used is something that inspires us.

TR: Your music seems somewhat timeless, transcending trend and avoiding the pitfalls of being stuck to the date of its release. Why do you think this is?

CP: Thank you! There is no explanation for this, you can’t go into writing a song with its purpose of being timeless for example. We don’t have a clear view of a songs end when we start writing, it just is what it is.

TR: Commentators have compared you broad range of other bands, from the likes of Wild Beasts, to Wu Lyf, to Coldplay. Do you dislike comparisons, or do you perhaps agree with any of them?

CP: I think comparisons are necessary to a degree but often they can be used somewhat lazily. However, we’re all pretty keen on the bands you mentioned, so thanks!

TR: Your initial press photographs often kept your faces from view, as do your videos. Was the deliberate decision to keep yourselves hidden because you want to separate yourselves from any previous incarnations in former bands, or was there some other reason?

CP: Those photographs were taken by our friend Alex Thirlwell. As a group or individually we thought they worked really well. I feel that band photos and music videos are very hard to do without looking overly serious (and then ultimately stupid) so an easy way to get around that is to keep us obscured in some way. Plus we’re all hideously ugly.

TR: Would you rather be accessible to people, or inaccessible?

CP: Inaccessible, we get very upset whenever anyone says they like our music… OK not really, but we don’t go out of our way to make our songs accessible on purpose.

TR: Your astonishing music videos seem pitched like short films. What’s your thinking behind their creation?

CP: We like the idea of not being in videos, just to avoid the classic performance video, as that’s really hard to get right. Allowing other people to interpret our songs and convert them into visuals is really exciting, a whole new perspective of the song comes with it.

CAVE PAINTING – MIDNIGHT LOVE

TR: We believe that if you get things right you may well go on to dominate 2012 and beyond, with a deadly mixture of mass-market appeal paired up with authentic credibility. Few bands manage this difficult balance. What do you think is the secret to designing music that’s pitched simultaneously at the centre and the edges?

CP: We certainly didn’t make a grand plan to achieve what you’ve described in the question, although I really like the sound of that! I think in the same way we were fortunate to all come together in the same place, that we all like different things, some mainstream and some more unusual – which when put together, hopefully, makes something interesting to a lot of people.

TR: The support that you’ve had from music blogs reads like a who’s-who of the UK blog scene, with the likes of Abeano, The Line Of Best Fit, My Band’s Better Than Your Band, Music Fans Mic, Not Many Experts, The 405, Breaking More Waves, among others, all showing you some online love. Have you found the blog coverage helpful?

CP: Yes of course, it means that our music is available to a wider range of people and is a recommendation rather than us shoving it down people’s throats!

TR: The Recommender recently watched you play live at a show in the Brighton venue, Komedia. It had us hooked from the outset. Do you find it easy or difficult to replicate your music into a live performance?

CP: We try not to let live performances get in the way of anything we want to add in the studio, though I don’t think we’ve added anything that is impossible to replicate. I guess that as our music is written live, in the rehearsal room, then that is what you see us do on stage.

TR: What has been your favourite live show to date?

CP: Our first show at The Social in London was pretty good. We’d been writing our set for a few months so to finally play it in front of a crowd and get a reaction was brilliant. The Komedia show was great as well as it was the biggest stage we’ve played and it was our first in Brighton.

TR: What shows are coming up next? Will there be a tour around the next single/EP/album?

CP: Were currently recording the album so we’re finished with shows for this year. I believe we will start playing again late January/February.

TR: Brighton is your home city. It’s also The Recommender’s. Pick a pub, we’re buying?

CP: The Windmill I’d say, it’s a really classy joint and been our favourite for a long time.

TR: Lastly, we always ask our interviewees to become honorary Recommenders by asking them to suggest any brand new bands/artists that have caught your eye in recent times that you would like to share with us?

CP: We think Tiger Cub are a great live band, also BLANc has amazing songs and he’s doing a re-mix of one of our tunes which should be out early next year.

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BEHIND THE BLOG – CREAM TEAM

On this ongoing weekly series, in which we dive into the backstages of music blogs, we find ourselves at Chicago’s Cream Team and reach out for the thoughts of it’s editor/creator, Veronica, (or V to those that know her). We believe that The Recommender relates to her blog in more ways than one; we not only started our blogs in exactly the same month all those years ago, but we were also recruited as one of the blogs on the Strangers In Stereo blog collective – a project she helped to organise.

It’s with this collective that we were first introduced to her fantastic American blog and we’ve returned time and again ever since. Our parallels stretch beyond our direct connections though, as she also shares similar guiding practices about blogging. She’s gives a shit about quality editorial – a fact that’s missed by too many blogs in our opinion – plus she appreciates aesthetics. She’s also bold, fearless and intelligent, as you will see from the below insights. This is a blogger that really understands blogging.

The trouble with such an intimate awareness of your surroundings is that its easy to become conflicted in the blog world. Veronica expressed how therapeutic our Q&A was to collect her thoughts on the topic of blogging. We now exist in such a vast, over-saturated, noisy market place, and for the experienced, simple blogger it can begin to weigh heavy on the mind. The reasons for entering the blogosphere can be forgotten and blurred by the hungry industry and competitive environment.

So today we wanted to offer Veronica a spot on this blogger series to show off to the world one of the shining stars among the dark matter. We want Cream Team to know that it is respected and loved and worthwhile. Just in the same way the best music generates genuinely passionate fans, the same can be said for the best music blogs. Cream Team is written by one of those fans, and we are a fan of Cream Team. Here’s Veronica to take up the story…

THE RECOMMENDER: When did you first become aware of the existence of music blogs?

CREAM TEAM: I became aware of music blogs pretty early on in their timeline. Fluxblog, Cocaine Blunts and Said The Gramophone were the first I read, and there weren’t many others around back then.

TR: When did you start your own music blog?

CT: March 2008

TR: What were your initial aims as a music blogger? What do you think makes for an excellent music blog?

CT: Cream Team was started with a partner who was a nightlife promoter and at the time our aim was to profile electronic music, and throw events in Chicago. But he got busy with school and very quickly fell out of the picture leaving me with a music blog and no idea what to do with it. So I started posting music I liked, and asked a few friends if they wanted to join me. It’s several years later and we’re still doing the same thing. I’ve never had any delusions of grandeur that I’d get rich or famous from blogging. It has always been—and as long as it remains up—will always be, quite simply, a place to share music we like, however frequently we please.

I enjoy writing, and I look for blogs who place as much emphasis on the words as they do on the music. It’s hard to be a truly unique music blog in 2011 because there are so many out there, but if you can regularly introduce me to new artists, and show off your personality along the way, that’s all I really look for.

TR: Describe your music blog in three words?

CT: Heart and soul.

TR: Geographically, where is your blog based?

CT: Chicago

TR: Which genre(s) does your music blog focus on?

CT: We focus on new sounds, and under that umbrella you’re likely to find a variety of genres from bedroom pop, to lo-fi rock, hip-hop, R&B and lots and lots of electronic noise.

TR: Do you work alone on the blog, or do you have contributors – if so, who are they and how did you initially get them on board?

CT: Finding the right contributors and keeping them interested is one of the hardest challenges of running a music blog. You have to be ok with knowing most won’t stick around, otherwise you’ll drive yourself mad. We’ve had about 15 contributors come through the blog. Some stayed for years, others wrote only a single post. They’ve all helped to shape what the blog is now. I think that’s what’s important. Currently the blog is myself, with contributions from two local friends.

TR: Approximately, how many visitors does your blog get each month?

CT: How many do you think it gets? There’s perception and there’s statistics. The ambiguity of the Internet has a wonderful way of letting the small fish be noticed in a huge pond for their originality and sentiment.

TR: What perks have you experienced since becoming a music blogger?

CT: I used to get into lots of shows for free. I made the decision about a year ago that unless guest list was provided by a personal friend, I would buy a ticket for all shows I attended. Without the unspoken expectation of having to write a preview or show review in exchange for entry, and the culture of entitlement that comes with free access, the strings were cut so I could go out and just be a fan again. It feels great. Any music blogger who throws a fit over having to buy a ticket for a show is not a fan. And that’s why we all started doing this, right?

The real perks have been the people. The musicians, other bloggers, media folks, event promoters, (and even a few PRs), I would never have met these people without the blog. Many of them I may never meet face to face, but a lot of who I am in my life outside the blog is thanks to the words and ideas we’ve exchanged over the years.

TR: Are you employed? (If so, is it inside or outside the music industry and what is your job title?)

CT: I work as a graphic designer at an ad agency.

TR: An important part of a music blog is the network it has at it’s disposal, so which other sites/forums do you network on mostly?

CT: I’ve been told I’m good at Twitter.

TR: Who are your favourite three music blogs?

CT: I tend to read more online magazines than blogs. I appreciate that the content is often not limited to only music, and the writing is generally more in-depth. There’s so many blogs out there now that I find it hard to follow any one with regularity. Three that I can always count on to return to and find the same quality content are: AbeanoTruants, and Gorilla vs. Bear.

TR: What is more important to you, quality or quantity?

CT: Quality will always suffer when quantity becomes priority. Unless you’re a major publication lucky enough to have a large, paid staff. In which case, can I have a job?

TR: What was your most popular post in terms of visitors?

CT: In advance of TRON: Legacy‘s release one of our contributors found a supposed Daft Punk clip from the soundtrack buried in some forum. He was very clear it was unconfirmed in his write-up, but the hype for that film’s soundtrack was so monumental that it was instantly linked everywhere. Took the site down for an entire weekend.

TR: What do you think is the most effective way to earn comments on your blog?

CT: The comments on the blog have been broken for at least a year…

TR: How often do you read music blogs?

CT: I use twitter like an RSS reader. I follow my favorite blogs and when they tweet links to their posts, I read the headlines and click on the links that most pique my interest. It keeps me up to date on music news and what they’re up to, without the time suck that is visiting…5…10…50…blogs a day.

TR: How do you think music blogs from the US differ from those in the UK?

CT: What is more important to you, quantity or quality?

TR: Which aspect do you care for most in a music blog, a good design, or well-crafted content?

CT: I make my living as a designer so aesthetics are important to me. Consistency of content presentation goes much further than a killer logo or site design, and I think it’s an area often overlooked by music bloggers. Are your post titles worded and punctuated in a consistent manner? Are your images, videos and song players placed in the same location in all your posts? A good-looking, easy to read blog isn’t about knowing a rockstar designer, it’s about being organized, and a little bit neurotic. Content will always be king though. You can have the most beautifully designed blog on the web, but if you’re re-posting press releases or content littered with poor grammar, a good logo alone isn’t going to make your site a destination.

TR: Approximately, how many emails do you get in your inbox each day?

CT: Too fucking many!

TR: What advice can you give any aspiring bands, record labels, PR, agents, or managers, to help their emails get noticed?

CT: 1) Do your homework. 2) Don’t be a pest. 3) Get to know the people behind the blogs.

TR: How do you prefer to listen to music online, (ie Soundcloud, Bandcamp, Myspace, iTunes, Spotify, Hype Machine, or any others)?

CT: I like to be able to listen and browse with a quick click. Soundcloud, Bandcamp and The Hype Machine are all good for this. I’m not a fan of standalone services like Spotify, Pandora, etc. that attempt to learn your taste and suggest new music. Automation is the enemy of discovery.

TR: What is the most common way you discover new music (ie through your network, tips from the industry, tips from friends, gigs, other blogs, traditional media/journalism, emails etc)?

CT: This is going to sound absolutely ridiculous, but print magazines are still a major means of discovering new music for me. Not SPINRolling Stone, or any of the major titles, but small press art, culture and fashion publications I’ve found to be great sources for stumbling upon emerging acts whom haven’t been blogged to death. I’ll camp out in a Barnes & Noble on a Sunday, grab a coffee and a stack of magazines, making notes of acts I’d like to look up later at home. I have a real fondness for the print medium.

I delete 90% of PR email to the blog without reading them and very rarely do I write about an artist I’ve discovered through a major outlet like Pitchfork. For me, running a blog has always been about the thrill of the hunt, and the high of discovering and sharing what I’ve found. That doesn’t mean I’m not a fan of so-and-so’s wildly popular new single, but I’d rather give the press to a deserving artist who’s not yet wildly popular. I spend a lot of time sifting through Soundcloud, Bandcamp and YouTube and I rely on a few friends to send new music my way.

TR: What does the future hold for music blogging? Do you see their importance growing or shrinking in years to come?

CT: It’s insane how much music blogging has changed since Cream Team began in 2008. I don’t fault new bloggers though for having different practices and expectations. Where music blogging is at right now is a direct reflection of the larger “rolling news” media culture. I think we are going to continue to see a depersonalization of music blogs in years to come and eventually total automation as considered discussion is traded in for key bullet points, delivered in the least amount of time. Music blogs will become vital tools for generating demographic, industry and trend-forecasting data.

For those of us who’ve read music blogs since they first existed, and who started our own inspired by that ideology of discovery above all else, seeking that intimate relationship between writer and audience, it’s the fabric of who we are, and we’ll probably quit blogging, but we won’t quit being creative in the digital space. I think we’re going to see a return of small-scale, conceptual projects. The idea of being close to something vs. making it bigger and bigger and bigger until it explodes.

TR: Can you name an artist that you expect to break through in 2012?

CT: Supreme Cuts, Weird Dreams

TR: Please let us know any useful links to find you elsewhere online (ie, Twitter, Hype Machine, Facebook etc)?

http://www.twitter.com/creamteam
http://www.facebook.com/pages/CreamTeam/12462731623
http://hypem.com/#!/blog/creamteam/6034