SPARKADIA

There’s been a succession of over-dramatic pop in recent years. You know the kind, it’s often belted out on stage by the likes of Florence & The Machine, Cocknbullkid, Marina & The Diamonds, Oh Land, the list goes on. The thing is, they’re all female…until now.

Sparkadia are a band that have shared a fair few issues (except for addressing the fact that their name would better suit a high street fashion store), since their inception a number of years ago, but they’re making something of a charming comeback and it’s got the blogs rather hot under their virtual collars. They released their debut album, Postcards, through Ark Recordings a couple of years ago, but have since separated the band up, leaving only one man remaining under the Sparkadia moniker, singer Alex Burnett.

Originally from Sydney, but now living in London, the solo artist has re-emerged with a handful of magical pop carvings. Although the debut had a couple of excellent highlights, he’s now thankfully replaced the rather predictable indie pop with something altogether more rounded and interesting.

Talking Like I’m Falling Downstairs‘ has a matured sound, with vocals that remind you of Alec Ounswrth, from Clap Your Hands Say Yeah. The tune ebbs and flows like a stream of silk, with plenty of pretty moments, coming across like the sort of tidy track that Maroon Five would surely love to have written. The ‘Dreamtrak Diamond Sound Remix‘ feels like it’s been done by Yazz & The Plastic Population, giving it an endearing 80s charm, whilst still maintaining the original’s best bits.

The stand out track so far has to be ‘Mary‘, the limited edition lead single that arrives from the superb Gold Dust label. Produced by Mark Teiku, (Florence & The Machine, the Cocknbullkid), who gets the dramatics in full swing. It feels like it’s part Broadway and part thumping pop sensation. Heartfelt, but always pounding, it was perfectly written to close any show.

A quick tour around the UK is planned for February, taking in Birmingham (4th), Oxford (10th), Bath (18th) and Sheffield (25th), with two dates set for London, including the single launch party at Gold Dust’s legendary night at The Hoxton Bar And Grill (16th), as well as supporting Recommender favourites, Alex Winston as part of the NME Awards show (21st). The single is due out on February 14th – surely a perfect gift for any Valentine, right? We’ve heard rumours that the full album is out on March 18th, so we will keep you informed if we hear those rumours turn to fact.

It’s so great to see this kind of showing-off pop done with such fervor by a male artist, without them seeming too wet or frilly. There’s a few others trying it, such as the exciting Penguin Prison, but there’s so much authentic strength found with Sparkadia that we think he has every chance to be the next big male pop star with his second shot.  (MB)

SPARKADIA – MARY

SPARKADIA – TALKING LIKE I’M FALLING DOWNSTAIRS

SPARKADIA – TALKING LIKE I’M FALLING DOWNSTAIRS (DREAMTRAK DIAMOND SOUND REMIX)

THE RECOMMENDER – PARLOVR

We want to touch on why we listen to music on this post today, because upon discovering Parlovr (pronounced Parlour) we were distinctly reminded of this consideration.  We guess that everyone has varying reasons for listening to music and all of them are valid, as the experience is always for the ear of the beholder, but we believe there’s some underlying commonalities.  Ever since Neanderthal Man first hit a beat with a dinosaur bone onto the taut hind of a Sabertooth Tiger we’ve enjoyed rhythm and melody.  There’s always something tribal involved, isn’t there?  Something that penetrates deeper within you, often creating a sort of involuntary reaction, or dancing as some people call it.  OK, so the likes of Aqua and Fergie might not get your neurons firing, but Parlovr head straight for your cerebral cortex and jerk around masterfully.  They sit in your soul and set about stirring a little thunder and lightning inside you.  It’s almost a religious reaction, as you find yourself utterly wrapped up in it, losing yourself for three or four minutes.  This is what all the REALLY good music does, right?  It’s on this particular point that the similarities to fellow Canadians, Arcade Fire, surface.  Big, cacophonous drums, that sound recorded in a room far too large, alongside loose guitar strings, with lyrics of ambition, hope and love that are externalised through vocals that break into the occasional shout.  “I held the hand of an angel, many nights ago“, is hailed out as the track Pen To The Paper rattles along to a confident climax.  We almost want to throw our heads back and our arms aloft, as we sing along.  There’s bits of Pixies, Modest Mouse and Clap Your Hands Say Yeah found here, suggesting that North Americans really do create this kind of euphoric music better than anyone else.  Montreal’s Parlovr release their self-titled debut, on Dine Alone Records, on July 5th in the UK.  We found it a confident, consistent, epic album that dips to a lo-fi pulse, before rising to throbbing peaks on an enjoyable, energetic, melodic rollercoaster.  Discover Parlovr and we think that you’ll indirectly re-discover one or two of the reasons why you adore listening to music.   (MB)

Find them here:         Myspace

Hear them here:        PARLOVR – ALL THE WORLD IS ALL THAT IS THE CASE

Hear them here:        PARLOVR – PEN TO THE PAPER