AMATEUR BEST

Some record labels just nail it every single time. It’s obviously rare, because scouting for the very best new music is one thing, but then actually signing them can require further fortune, as you compete with so many others, but every now and again a record label appears and it delivers band after band of awesomeness. Double Denim is one such label. They can proudly mention current hype magnets, such as Outfit and Zulu Winter, when discussing their roster, having already released the likes of Blackbird Blackbird, Body Language and Stay +. All eyes are therefore on the label and once again they’ve delivered, with the release for the new artist, Amateur Best, which is all set to be the next arrival from their stable. It’s yet another wonderful thoroughbred that’s surely all set for winning ways.

Amateur Best is something of a weird and wonderful idea, with a themed concept running through it’s work. Its tracks are designed to tell the story of a fictional London character, James Best, a part-time DJ, “terrible alcoholic and lifelong amateur“. His story is also further developed in an accompanying comic book, which is due to be included with the vinyl version of the singles as they’re released. It’s something of a high concept, which sounds mostly like pointless fluff, but is also undeniably charming. The imagination behind the project belongs to Joe Flory, once behind the electro pop outfit, Primary One, but he’s now moved his mind on to this entirely unrelated idea. And it really does have the feel of an idea, almost as if it’s not meant to be heard anywhere other than inside Flory’s head. He’s also behind the accompanying illustrations, proving that he’s clearly letting his individual creativity pour out before us in an entirely new direction.

A debut single was released on February 13th and both tunes are an absolute joy to the ears. The A-side is Be Happy, which paints a cartoon picture with music, over a Bossa Nova beat. It has a kind of peacefulness at it’s core, like the moment of detached bliss you gain from the peak of a strong illegal drug. It has a glossed-over look to it’s eyes, as he sings “if it never get’s better, then what do I do“. It’s part Murph & The Magic Tones‘ club style and part Washed Out‘s lo-fi waves . Imagine if you will, Ernest Greene finishing his set and stating “Don’t you go a changin’” as he winks at the crowd. The B-side, The Wave, sets out at a walking pace, as if the character is truly set in his environment – this is a song that accompanies the character as he guides you through the cityscape he cares nothing for. It’s clearly a place that’s suffocating him, as he sings of things being “always the same“, as he drags your mood down to be in line with his. It’s the better of the two tunes, more akin to something Bowie would think up – it really is that adventurous and pulled from the hidden corners of one man’s imagination.

There’s a little bit of Look, Stranger in this, as he veers towards an old-Vegas kind of crooning shuffle. You could consider the band Space, the Liverpudlian band from back in the 90s for similarities, but otherwise there’s not much to compare it to in the contemporary field of peers. We applaud Flory’s rounded character development, for the designed environment in which that character is placed, and for the high-concept that he’s clearly taking risks to develop with this new work. Overall this is a story of sticking one’s neck out and trying new things and ultimately finding reward at the end of it all. What both Flory and the record label, Double Denim, seem masters at is their ability to remove all common fears and to allow creativity to flourish. That has to be respected and it’s with that kind of thinking that our world continues to evolve. It’s how things are kept interesting. You would be hard-pressed to find better examples of fresh imaginations than those on offer today. (MB)

AMATEUR BEST – THE WAVE

AMATEUR BEST – BE HAPPY

IO

When you’re hunting around the edges for very new music you come across a lot of utter crap. That’s the price we pay for setting ourselves up as your filtering service. Please don’t think that we come across bands this awesome every time we look, we don’t, it takes an eye-wateringly long time to wade through the myriad of bullshit pretenders before we stumble upon diamonds cut this way. And this is truly one of those diamond finds. You’re going to love them. Your friends are going to love them. NME is going to slap them all over their radar pages and in a few months time they’ll be adorning front covers. BBC Radio One will quickly follow BBC 6Music’s adoption by adding them to the likes of Zane Lowe and Huw Stephens’ playlists. They’re utterly fucking awesome. Really. This truly is one of those exceptional finds. But as we said, this is very new music. They’ve some way to go yet, but this is a band penning some great music right now and from the songs we’ve heard to date we think they’re on a good path. A very good path.

To begin with we should cut out those faux house producers of the same name, that adorned The Hype Machine listings over the last year or so; this band is not them. This is a new four-piece band from North Yorkshire, also called IO, making smart, sophisticated, elemental indie music, on the kinds of playing fields from which you normally find Blessing Force‘s scouts. Comparisons to Trophy Wife will obviously bounce around, with the well-arranged, tidy indie pop that’s on offer here, but we believe there’s more to this lot than the popular Oxford lads. They maintain a similar shimmer on their guitars and a flavour of that same tropical taste to their beats, but they’re making music that feels like it’s stepping up to the next level. It’s Blessing Force reborn with all the lessons of past mistakes learned and the flab trimmed in all the right places. You can add the likes of Yaaks, Zulu Winter, or even the new Friendly Fires, better known as Discopolis, to the frame of reference here, but just you wait until you hear the middle section of their tune, This Place. It’s a fucking heart-stopper.

We’ll get to that masterful tune in a minute, but the best place to start off an introduction is to point you in the direction of No Life. For a band capable of storming it up like that Halle Berry character in the X-Men films, this track actually feels like the calm before hand. This steadying, confident pace is something they have total control over through every song on offer. It starts as something that could easily be dismissed as a dated fade of Fenech Soler‘s dead-end eletro-pop style, but their swagger soon gets going, with less reliance on synths and more focus on delicately-placed guitars. Oliver Webb’s vocals carry it, which is all the more remarkable, as he was actually the final missing piece, added to the band after all the other band members were on board. Occasionally he matches the melancholy, storytelling sadness found in America‘s ‘A Horse With No Name‘, but this is still contemporary stuff, with robots replacing the horses, as they speak of a man failing to carve out his own way in life. Like a lot of special music it speaks to the ‘Everyman’.

This Place moves through the gears in the same crescendos you once heard with Foals and Friendly Fires, again starting out as a stripped-down affair, baring the songs nakedness as instruments are played in separation, but things soon wind up together. The bass is brought in front and centre and the added punch is a master-stroke. It promotes the songs to a heavier fighting weight. The guitars star once again, but there’s never one dominant over-reliance on any particular instrument or sound. Where Delphic occasionally drowned in synths, IO flick them on like a club that saves it’s big green laser for the peak of the night. Where Foals, particularly on their first album, played their guitar notes independently of each other like an over-used poker move, IO use the same effect in waves that wash in and out, allowing for a smoother finish, rather than the spiked, angular abrasiveness of so many Foals-pretenders.

The band started by floating around a couple of demos back in the middle of 2010, but that only resulted in the odd blog post and some local radio plays. Still, the following months earned them occasional support slots which cropped up in the York gig scene, including shared stages with the likes of The Jezabels, CSS and Is Tropical, allowing them to slowly build a presence. We got in touch with the band last week and it seems they’ve recently had the chance to record three new tracks, which is how they earned today’s Recommender appearance. All are available as a free download on their Soundcloud account. It’s with these that we believe the real attention should start being attracted. They plan to support Club Smith at The Basement in York on February 11th and they play with The Glitches at the Electricity Showrooms in East London on February 22nd, so there’s your next chance to check them out in person. In a world now dominated by pop and all things synthetic, it’s impossible to say which band or exactly which turning point will spark the re-invention of the guitar, but history tells us that it will happen eventually, just look at how Nirvana managed to wash away the 80s with four (very loud) chords. We’re not suggesting this band will prove a turning point for indie, we’d never be that confident, and on a basic level they’re simply combining parts of guitar bands from the recent past, albeit to very good effect. They’ve confirmed to us that they’re in the process of writing yet more material, so we will soon see just how high the boys are aiming. Personally, we think they’re pointing skywards. (MB)

IO – NO LIFE

IO – PEAKS

IO – THIS PLACE